Seasons

Changing seasons in existing footage while keeping the vehicle and environment in the exact same place — with correct reflections, lighting, and vehicular features maintained throughout.

This R&D exploration demonstrates the ability to transform environmental context around a static automotive subject using generative AI tools, producing results at full colour-grade worthy bit depth and resolution.

Application

Traditional automotive shoots require multiple location visits across different time periods. This approach allows a single shoot to generate multiple seasonal variants, dramatically reducing production cost and carbon footprint while expanding creative flexibility.